ABOUT
Great communication blends three things: a deep understanding of the brand you’re representing, clear insight into the customer you are trying to reach and expert knowledge of the media in which you are communicating.
These are my tools when leading a team through a successful creative project.
I am a Designer, Art/Creative & Marketing Communications Director with ten years of experience at a Chicago ad agency, SGK Brand Solutions (formerly Schawk Inc.) and ten years of experience leading in-house creative teams. I have been responsible for managing design and art/copy direction as well as rebranding and refreshing brands. I have extensive experience across all forms of media, from online to print, email campaigns to billboards, package design to mobile site design. I am hands-on and proficient in Adobe Creative Suite as well as an excellent motivator and leader. I am an expert in project management, project strategy and budgeting. I deliver multiple creative solutions for each project and see the work through implementation. I work with clients and marketing partners to develop strategic creative briefs that focus on the target audience. I measure the success of a project by the results it finally produces. I share successes and learnings with my team and feel that this is an important part of the creative process.
I truly believe that a fun work environment fosters teamwork, inspires ideas and motivates team members.