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LIFE IS GOOD SPRING 2020
Life is Good is a t-shirt and apparel brand with a mission to spread the power of optimism. Life is Good enjoys strong loyalty from its core customer base but in order to grow their audience and expand their business, they requested creative and messaging to appeal to a younger demographic (24-39-year olds). The objective of this project was to create a cohesive package of cross-platform assets to promote the spring 2020 Life is Good collection. The proposed branded elements should convey the Life is Good mission of spreading the power the of optimism in a way that will appeal and engage a younger consumer.
All of the research is my own. I prepared multiple copy and graphic ideas that were brand-right and targeted based on my research.
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